PAID SOCIAL
The Challenge
Client is an established high-performance scrubs & footwear brand and wished to diversify and increase their market share through paid social. One Edge was tasked to revamp and build profitable social campaigns to drive traffic to the site and increase revenue.
The Strategy
Prior to taking on the account, One Edge pinpointed critical issues within the campaigns setup, granularly of the audience list used and a lack tracking which caused inefficiency and limit optimizations strategy. OED completed a full account restructure which includes, implement a full funnel campaign structure, established full tracking and implement a robust retargeting initiatives. To help build a robust remarketing program for Infinity Scrubs. One Edge work closely with Infinity’s marketing team on building highly focus customer list broken out by item category. This allowed One Edge team to create customized messages by category which was used to bring back highly relevant traffic to promote new and seasonal products.
Results (On-going)
34%
Increase in website revenue
(January – April vs May – August)
213%
Improvement in efficiencies
Increased in marketshare status in all categories
Strong early results on Facebook and Instagram
“It was truly a pleasure working with Eddy and the team. They worked hard to understand our business and needs in order to help solve problems proactively. They delivered on all areas of need for our business while keeping all campaigns on budget.”
General Manager, Leading Online Apparel Company
