WEB DEVELOPMENT
The Challenge
The client is an established skincare brand and wish to diversify and increase their market share by expanding to online distribution. Before One Edge, EMK Beverly Hills e-Com site has not been updated since initially launching their site. One Edge was tasked to redesigned the site to include new features such as auto replenishing and customer reviews while migrating it to Shopify. EMK also requested to have the site fully completed within 5 weeks.
The Strategy
With the time constraint, One Edge’s account management, creative and development team created the framework, design and execution schedule (including due dates and owners of each task.) Additionally, the One Edge team scheduled daily meetings for progress updates to ensure timely approval for all creative and feature development. The One Edge team worked closely with the client’s internal marketing team to ensure all creative aligned with EMK brand policy.
Results (On-going)
52%
Increase in time spent
60%
Contribution to current EMK’s sale
Less than
6 weeks
Turnaround time of building a fully-functional e-Commerce website on Shopify
Before
After
“I’ve had the pleasure of working with One Edge for the last couple of years, and they have truly become a trusted strategic partner across all areas of digital marketing. They’ve found ways to almost always exceed expectations on KPIs and other measures of success for my brands. I can also trust them to be able to support me when marketing plans change unexpectedly, while still providing a very high level of service.”
Dana Long, CMO of Global Health and Beauty Brand
