WHITE LABEL ENGAGEMENT
Pharmaceutical
PAID SEARCH
The Challenge
A leading New York agency required temporary support in Paid Search strategy and execution for a newly acquired pharmaceutical client due to internal hiring delays. The client had two unique websites and required PPC strategy and execution to optimize traffic to each site through search ads. The extensive compliance and legal guardrails added to the challenge, which One Edge and the agency team had to follow.
The Strategy
One Edge analyzed historical traffic flow between the two pharmaceutical websites and built and launched two separate paid search campaign structures to efficiently serve ads based on search intent. The One Edge and agency team worked hand in hand with the pharmaceutical team with bi-weekly calls and constant approvals to remain compliant with industry requirements.
The Results
3
Months of Support
2
Paid Search campaigns built from scratch
1
Client relationship built and maintained until full time support had been established
Supported main paid search platforms
