Balancing Automation With Human Experience
The Challenge
Pacific Symphony partnered with us after their previous agency went all-in on a pure automation and AI-centric approach, which left critical strategy gap-filled and results plateauing. Their top priority was to move beyond automated media buys and find a more balanced digital partner—one capable of not only leveraging AI-powered insights for efficiency but also injecting critical human intuition to refine strategy. They needed to improve volume and efficiency results while expanding their audience pool through authentic, human-centric messaging.
The Strategy
In contrast to the set-it-and-forget-it automated approach, the One Edge Inc. team immediately took a hands-on approach by merging advanced data analysis with deep strategic expertise. This balanced approach transformed the results. We proactively overhauled Paid Search campaigns for human intent rather than algorithmic guessing, refreshed Paid Social targeting to authentically connect with audience interests, and strategically rebalanced the budget to display partners that offered genuine cost-effectiveness. This hybrid strategy of smart technology and expert decision-making produced immediate results and established new performance benchmarks.
Results (On-going)
+170%
Increase in Revenue
+300%
Increase in Total Orders
-60%
Decrease in Cost Per Acquisition
+75%
Improvement in Return on ad Spend efficiency
