EXTENDING REACH THROUGH BRAND AWARENESS

The Challenge

Our client sought to develop and execute a brand refresh. The goal was to give the business a modernized appearance and attract new customers while remaining cost-efficient.

The Strategy

The One Edge team strategized audiences and advised the client on channels (Paid Social & CTV) for a season-specific brand awareness campaign. Utilizing existing consumer data, One Edge recommended and expanded audiences to cost-efficiently “fill the clients’s” marketing funnel with qualified potential customers.

Results (On-going)

+150%

Increase in Total Paid Search Clicks during Brand Awareness Buy Period vs. Benchmark Levels.

+17%

Increase in Total New Site Users during Brand Awareness Buy Period vs. Benchmark Levels.

+50%

Increase in Total Digital Conversions during Brand Awareness Buy Period vs. Benchmark Levels.

CTV

Channel Added to the Non-Profit’s Media Mix