EXTENDING REACH THROUGH BRAND AWARENESS

The Challenge

Our Symphony client sought to develop and execute a brand refresh. The goal was to give the Symphony a modernized appearance and attract new concert goers while remaining cost-efficient.

The Strategy

The One Edge team strategized audiences and advised the Symphony on channels (Paid Social & CTV) for a season-specific brand awareness campaign. Utilizing existing consumer data, One Edge recommended and expanded audiences to cost-efficiently “fill Pacific Symphony’s” marketing funnel with qualified potential customers.

Results (On-going)

150%+

Increase in Total Paid Search Clicks during Brand Awareness Buy Period vs. Benchmark Levels.

17%+

Increase in Total New Site Users during Brand Awareness Buy Period vs. Benchmark Levels.

50%+

Increase in Total Digital Conversions during Brand Awareness Buy Period vs. Benchmark Levels.

CTV

Channel Added to the Non-Profit’s Media Mix