MAXIMIZING RETURN ON PERFORMANCE MEDIA
The Challenge
Our Symphony client sought to move on from their current automated AOR in favor of a more “hands on” digital agency. A top priority of the clients was to improve volume and efficiency results along with acquiring an expanded pool of audience goers.
The Strategy
The One Edge team took over full media control of Pacific Symphony’s Paid Media accounts January of 2024. With a proactive approach, the One Edge team overhauled Paid Search campaigns, refreshed Paid Social Media audience targeting, and transitioned our tactical budget balance to a more cost-effective Display Advertising partner. This hands-on strategy produced significant early results, setting new performance benchmarks.
Results (On-going)
170%+
H2 23 vs. H1 24 increase in revenue.
300%+
H2 23 vs. H1 24 increase in total orders
-60%
H2 23 vs. H1 24 decrease in Cost Per Acquisition
75%+
Increase in H2 23 vs. H1 24 Return on ad Spend
