The increasing fragmentation of data across paid, owned and earned media channels has made it more difficult for brands to adequately measure and gauge the success of their numerous digital marketing channels.

Our proprietary technology allows us to aggregate disparate data sources across the funnel to create a single “source of truth”, which allows us to better perform our services, from media buying to content development strategies.

We have established data integrations with leading digital platforms which include (but are not limited to) website analytics, social listening, and paid media channels.

Our combined views provide our teams with the current data needed to implement the tactics necessary to maximize client success.

Data measurability and performance optimization is also available to leading business intelligence platforms such as Google Data Studio, Microsoft Power BI, and Tableau in tailored views that fit our client needs.

Our clients benefit from the Edge by knowing and seeing our service teams leverage the platform to better inform day-to-day optimizations and recommendations.

Beyond the technology powering agency executions, clients also benefit from being able to receive real-time data and statistics through their own customized dashboard which help inform other communication and marketing strategies.